We seek to distill the personality of brands through strategy + design, to help businesses stay true to their essence throughout their life.
We think of brands as living and breathing people, yes “people”.
For example, imagine you met your favorite brand down the street. What would their voice sound like? What would their values be? Who are their friends (or enemies)?
who we are
Essentialists
We believe that every brand has a set of attributes that are necessary to its identity and function. Attributes that are not essential are table-stakes.
Philomaths
We have a passion to learn about brands, curiosity has led us to become brand distillers. Every brand has a distinct personality that must be distilled.
Romantics
Our ultimate goal is to rekindle the love that lives within brands. We help brands foster deeper relationships.
“Ericka has been exceptional to work with! She guided me through my rebranding process with patience, attention, and creative insight by providing specific exercises to help narrow down my vision and truly make sense of each element involved in branding & design.”
— andrea flores, founder & marketing specialist at drea flow.
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